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Shop to Help Others connects with the American spirit of giving with “Shopping Thru the Heart” to become the on-line shopping standard

November 25, St. Louis, Mo – Shop to Help Others is a company that intends to change the way America shops – with good reason and purpose. “Wouldn’t it be wonderful if every time a consumer shops, a charitable organization gains a supporter?” muses Karl Wall, Founder of Shop to Help Others. “We’re making that happen.” Shop to Help Others’ online shopping program is designed to create on-going income and savings for charitable organizations and causes. When the organization, its members, customers and friends shop for those things they normally purchase at work and at home, donations are made to the charity or cause.

Charitable organizations are struggling to survive in an economic environment where federal and state budget cuts have become the norm and citizens have pulled back considerably in making donations, even to their dearest causes. Shop to Help Others’ “Shop Thru the Heart” program is being used by corporations, churches, foundations and individuals across America and expects to be the way many America shops on-line within the future. It’s a concept whose time has come,” says Wall, explaining that approximately 172 million Americans shopped on line last year (2010).

Started in Charlotte, North Carolina, Shop to Help Others is rapidly growing nationally. Shop to Help Others works with numerous types of organizations, including schools, universities, healthcare companies, community and government offices, faith-based organizations, sports teams, charitable foundations, and more. Its new corporate outreach program is offering corporations a new way to fund their charitable giving, as well as protect company pensions and benefits for their employees. Importantly, companies and organizations can save money by shopping through the Shop to Help Others portal as part of their procurement process.

This year, Emmis-St. Louis has partnered with Shop to Help Others as a way to make a difference by changing the way Emmis station listeners and advertisers give this holiday season. By simply clicking on the SHO heart on the website of each Emmis-St. Louis station (KSHE 95, K-Hits 96, FM NewsTalk 97.1, and 105.7 The Point), internet shoppers will be provided with an opportunity to “Shop Thru the Heart” at 400+ online retailers and support a charity of their choice. Consumer makes a purchase, and a portion of gift card purchases goes to a charity chosen by our presenting sponsor.

“Most people want to be generous and help causes but the economy has proven to be an obstacle to the most regular of givers,” says Wall. With Shop to Help Others, individuals can support a new way to generate donations to their charity of choice. Shop to Help Others brings state-of-the-art technology to American internet shoppers. “Shopping Thru the Heart” is fast and easy, and it is people helping people.

If you have additional questions regarding this program, please contact Jackie Trottmann, Shop to Help Others, at 314/537-2242, or Libby Nolan, Emmis Communications, at 314/613-7726. You may also visit www.shoptohelpothers.org, or click to “Shop Thru the Heart” at www.kshe95.com, www.k-hits.com, www.971talk.com, or www.1057thepoint.com.